The AI reporting and risk layer for performance agencies

Know what changed. Catch what is broken. Tell clients what happens next.

Connect Meta Ads, Google Ads, TikTok Ads, and GA4 once. Get client-ready reports, campaign risks, tracking warnings, creative fatigue alerts, and prioritized next actions automatically.

Built for multi-client agenciesEditable before sendingCSV only as fallback
Connect your stack
MMeta Ads
GGoogle Ads
TTikTok Ads
GA4Google Analytics 4
Northstar Commerce

Weekly performance brief

June 29 – July 5, 2026 · All connected channels

Spend

$24,860

+8.4% vs. prior week

Revenue

$96,420

+14.2% vs. prior week

Blended ROAS

3.88x

+5.3% vs. prior week

Blended CPA

$31.20

-7.1% vs. prior week

AI executive summary

Performance improved this week as Meta prospecting campaigns generated lower acquisition costs while branded Google Search remained stable. TikTok increased reach but is not yet producing efficient conversions, so the recommended move is to keep TikTok in testing mode and shift incremental budget toward the strongest Meta creative cluster.

Positive week

Channel contribution

Share of attributed revenue

Live data
Meta Ads62%
Google Ads28%
TikTok Ads10%

3 risks need attention

Ordered by likely impact on spend and client confidence.

Creative fatigue

Refresh

Meta prospecting frequency reached 4.8 while CTR declined 19%.

Tracking mismatch

Check

GA4 purchases are 31% below platform-reported conversions.

Budget pacing

Watch

TikTok is 22% ahead of weekly plan with weak CPA.

Recommended next actions

  1. 1Shift 15% of TikTok test budget into the winning Meta creative set.
  2. 2Refresh the fatigued UGC creative before frequency reaches 5.5.
  3. 3Audit purchase event mapping between GA4 and ad platforms.
Built for the real agency workflow

Stop building reports by hand every week.

Performance teams lose hours exporting data, cleaning spreadsheets, comparing platforms, writing explanations, and checking whether the numbers can be trusted.

Manual platform switching

Jumping between ad accounts and analytics tools to rebuild the same view every week.

Late performance warnings

Creative fatigue, budget drift, and CPA spikes are often noticed after they have already wasted spend.

Untrusted tracking

Missing UTMs, weak event coverage, and attribution mismatches make every report harder to defend.

Inconsistent client updates

The quality of reporting depends on who writes it and how much time they have that day.

One operating loop

From connected accounts to a client-ready report.

Replace the weekly reporting scramble with a repeatable workflow your entire agency can trust.

01

Connect client accounts

Securely connect Meta Ads, Google Ads, TikTok Ads, and GA4 once.

02

Review risks and insights

Harbor Guild analyzes performance, tracking quality, budget pacing, and creative fatigue.

03

Send a client-ready update

Generate a polished weekly report and an email or Slack-ready summary in minutes.

More than reporting

Protect performance before the client asks what went wrong.

Harbor Guild combines reporting, QA, fatigue monitoring, and action planning in one client workspace.

Client-ready weekly reports
Cross-platform performance analysis
Creative fatigue and waste alerts
Tracking and attribution warnings
Clear next-week actions

AI client reports

Turn paid-media data into a polished executive summary, channel breakdown, wins, losses, and next actions.

Launch and tracking QA

Surface missing UTMs, suspicious conversion drops, broken attribution patterns, and inconsistent campaign naming.

Creative fatigue alerts

Detect rising frequency, declining CTR, increasing CPA, and spend without conversions before performance collapses.

Budget pacing and risk

See which campaigns are overspending, underspending, or moving outside the expected efficiency range.

Blended performance view

Compare Meta, Google, TikTok, and GA4 in one client workspace without stitching spreadsheets together.

Recommended next actions

Give every media buyer a prioritized action plan: scale, keep running, watch, refresh, or pause.

Client-ready narrative

Generated from connected data

“This week, performance improved mainly because Meta prospecting campaigns drove lower CPA while branded Google Search remained stable. TikTok spend increased but did not produce efficient conversions yet, so we recommend keeping TikTok in testing mode and shifting more budget toward the strongest Meta creatives next week.”
Executive summaryWhat changedWhy it changedRisksNext actions
Clear enough for clients. Useful enough for media buyers.

Reporting that ends with a decision.

Every report should answer what happened, why it happened, what is at risk, and what the team will do next. That is how agencies save time and protect client trust.

For agency owners

Standardize reporting quality across every account and media buyer.

For media buyers

Spend less time writing updates and more time improving performance.

For account managers

Explain performance clearly without rebuilding analysis from scratch.

For clients

Receive concise updates with evidence, risks, and a visible plan.

Built for agencies managing 5–30 clients

One workspace for every client account.

Connect one or more accounts per platform, keep each client separated, and generate a consistent weekly reporting package without rebuilding the process every time.

M

Meta Ads

Campaign, ad set, creative, and spend data

G

Google Ads

Campaign, ad set, creative, and spend data

T

TikTok Ads

Campaign, ad set, creative, and spend data

GA4

Google Analytics 4

Analytics and attribution context

Frequently asked questions

The important details.

Is this another dashboard?+

No. Dashboards show numbers. Harbor Guild explains what changed, highlights risks, and recommends what the team should do next.

Which platforms are supported?+

The day-one integration plan covers Meta Ads, Google Ads, TikTok Ads, and Google Analytics 4. CSV remains available only as a fallback.

Who is it built for?+

It is designed for small and mid-sized performance marketing agencies managing roughly 5–30 clients and producing recurring reports.

Can I review a report before sending it?+

Yes. Reports and client updates are editable before they are shared, so the media buyer keeps full control over the final message.

Private beta access

Make every weekly report faster, clearer, and harder to ignore.

Join the early-access list for Harbor Guild and help shape the reporting and risk layer built for modern performance marketing agencies.

Multi-client workspacesDirect platform integrationsEditable AI reports

Request early access

Built for performance agencies and media teams.